Business / technology

A Croatian RPA solution

Darko Jovišić, CEO

Businesses seeking productivity improvement and growth space will seek help in technology, such as Robotic Process Automation. 

Instead of the general misconception that automation replaces humans, it’s actually the opposite. Process automation enables humans to spend time on meaningful tasks and deep work only humans can do, vs losing time on repeating mundane tasks of low value. 

Croatian developed a simple to implement, robust-in-production software robot, ‘a digital teammate’, that relieves employees from repetitive and time-consuming tasks. With its help, their clients focus on more value-adding activities and eliminate human errors that inevitably occur with such tasks. 

Furthermore, their digital teammates can execute these tasks faster and error-free. They are available 24/7, and above all, they are easy to onboard. robotiq’s robots are user-friendly and easy to implement as they don’t require development knowledge.

We asked CEO Darko Jovišić a couple of questions to learn more. 

Illustration Unsplash – Photo This is engineering

What inspired you to start a robotic process automation company?

Out of our extensive experience working with and using new technologies, RPA, and general business process management, we founded We recognised opportunities in our clients’ unmet requirements with the existing technologies at the time. Our product resolved these drawbacks by creating a software robot that is easy to use as a no-code/low-code technology. 

Our clients need a robust product that is simple to implement. For this reason, we also developed our own Recorder, powered by Machine Learning, which records users’ actions performed on the desktop and transcribes them into steps. It’s a user-friendly tool that requires no programming knowledge.

Besides the Recorder, we created a Chatbot, a two-way communication channel between the digital teammate and the human employee. With this, it’s easier to develop and maintain the process or provide input when needed. 

What is the ideal company size and where are opportunities for the RPA deployment firstly noticeable, and in which departments?

Our technology is process-oriented, which means it’s suitable for companies of all sizes, departments, and industries, as long as the processes have a high frequency and are manual, repetitive, and rule-based. Unquestionably, such processes exist in every industry and company, particularly in back offices, finances, accounting, insurance, sales, HR, logistics, manufacturing, etc. 

These manual processes usually take lots of time and effort, only to produce little value; consequently, optimisation and automation are beneficial.

Illustration Unsplash – Photo by: Andreas Klassen

From a customer perspective, when is it time to automate specific processes?

There are many indicators, for example, when clients recognise that it’s time to scale their business, relieve their employees from mundane activities, and give them more value-adding tasks. A good indicator is an increase in back-office personnel, task volume, administrative work, etc. Many benefits come with employing our Digital Hire – not only does efficiency increase but also employees’ happiness, as they finally feel like they’re adding more value than before.

Considering RPA doesn’t get people fired – on the contrary, employees usually get promoted, it’s a win-win situation, both for the company and its employees. 

Darko Jovišić, CEO

What is the role of a business analyst when scoping requirements?

The role of a business analyst is to take apart the process in detail, potentially optimise it, and prepare it for automation. A business analyst needs to understand the entire process and prepare it for an RPA developer to deliver the best results.

However, at, we recognise the better approach of having RPA Consultants. They’re both business analysts and ‘developers’. Since it’s a low-code/no-code solution, they’re not developing it – instead, they’re implementing it. That way, we’re eliminating the possibility of misunderstanding that often occurs when RPA providers separate those two roles – it’s not realistic to expect that a business analyst will understand the developer’s work scope and vice versa. Also, we always dedicate one consultant to work on only one project at a time. 

What are your short-term goals, and what do you want to have achieved five years from now?

We plan to expand our presence from Southeastern Europe (SEE) to the global market, establishing both ourselves and our technology as a leading RPA provider. In five years from now, we strive to be recognised by leading industry analysts as a company that sets trends and pushes limits in the RPA and AI niche. 

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